The Importance of Discovering Your Strengths

Do you invest in a personal growth training to try to improve something you felt you were not good at? For most of us, we focus on trying to improve our weak areas in operating our business. Often focusing on areas such as marketing, sales, personnel management or public speaking. Whatever the area, we feel as if we are required to do battle with what we don’t do well…. As it turns out, the majority of people around the world, across all ages and cultures, are more concerned about their weaknesses than their strengths. They believe that our weaknesses matter more in holding us back than our strengths matter in advancing us.

What if I said, that’s nonsense, widely held nonsense, but nonsense nonetheless. In a provocative theory by Marcus Buckingham and Donald Clifton in their new book, ‘Now, Discover Your Strengths’, they suggest just that. They believe that the better strategy is to play to your strengths, building upon your core talents, and work around your weaknesses. According to them, you can work to add skills and knowledge to increase your performance in any area, but unless you are building upon one of your innate talents, your efforts won’t produce exceptional results—some results, yes, but not dramatic improvement.

It’s an interesting theory… I’d love to hear your feedback!

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